Macro environmental factors affecting the food processing industry

The Macro Environment – Six Forces in the Environment of a Business

Similarly, a consequence of the rural-to-urban population shift is the increased demand for organic and natural products from the company.

A consequence of the higher household income is the higher demand for products from firms like Whole Foods Market.

Whole Foods Market must address the external social factors in its remote environment. Macro Environment Factors Demographic forces: Important trends in the ecological environment are the growing shortage of raw materials and the care for renewable resources.

Whole Foods Market External Factors & Consequences

Consumers continually increase their consumption of organic foods. Food related regulations grew stricter. In their external environment there are many factors that influence growth and profitability.

Also, the general business environment affects car sales. As a health food store, Whole Foods Market offers minimally processed foods that do not contain artificial ingredients, such as artificial flavors, colors and preservatives.

Globally, the fast food brands have to comply with these requirements. Some of the most important demographic trends that affect markets are: The Macro Environment consists of 6 different forces. Sales of these types of cars are highly dependent on fuel prices.

First, the automobile industry is dependent on massive infrastructure, including investment in roads and the existence of a network of fuel stations. The latter refers to the study of human populations. Those who sell same or similar products and services as your organisation are your market competition, and they way they sell needs to be taken into account.

The pressure due to changing legal requirements has risen. Customers like being served with discounts. This condition makes the company a major player in the industry. The economic factors in the remote environment of Whole Foods Market include changes in household incomes and changes in transportation costs.

Businesses do not just depend on the quality of their products to achieve sales. It includes not just fast food, but snacks and beverages and all other foods. They engage their customers on social media and collect feedback through several channels. Rises in interest rates or economic downturns can reduce sales.

Many cultural blunders occur due to the failure of businesses in understanding foreign cultures. The main consequence of these legal factors on the company is the higher cost of operations, as Whole Foods Market must spend funds for compliance. Whole Foods Market, Inc.

(WFM) is an American company that operates in the grocery store industry and the health food store/food retail industry.

As a grocery store, the company offers organic produce and related natural products. Macro-economic factors as well as intercultural dimensions have to be considered in electronic industry, the communications industry, the clothing industry, food industry or even the pharmacy industry, only to mention a few examples, are spread all over the (, ) divides the environmental factors of a company into four segments.

Technological factors have been an important influence on the fast food industry. This sector does not depend only on the attractiveness of its menu and the food quality. Customer service and convenience are also major factors affecting sales. Economic environment: The state of the economy can affect food product development.

A great new food product idea may work well when consumers have a high income level and the economic outlook is prosperous, but the idea may fail in tougher economic times.

Macro-Environmental factors affecting the Industry Socio-Cultural Factors: One major social trend is the increasing consciousness towards health and well-being, reflected in a movement towards organic produce and healthy alternatives. consists of the micro-environment and the macro-environment.

The forces close to the organization that affect its ability to serve its customers is the micro-environment (Kotler, et al, ). Micro-environmental forces include the fast food shop itself, competitors – like McDonalds and Burger king, and publics – like banks and the media.

Macro environmental factors affecting the food processing industry
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